The New York library system counts a robust 2.5 million Twitter followers, who come to get book recommendations, a podcast often hosted by two librarians making book recommendations, 300,000 likes on Facebook and 215,000 on Instagram.
Engadget's Mariella Moon reports that the NYPL teamed up with advertising agency Mother to transform beloved works of classic literature into animated novels accessible via Instagram's "Stories" feature, which allows users to temporarily upload snapshots and videos to the popular photo-sharing app. Accessing the Insta Novel is easy. When reading, you can hold your thumb down on the screen to pause, tap the right side of the screen to flip to the next page, or the left side of the screen to go back. The InstaNovels were created in conjunction with independent advertising and creative agency, Mother in NY.
It's bringing "full classic books" to a place kids already frequent: Instagram Stories.
But, young readers scroll through Instagram more than they browse the Kindle store. In the novel's opening sequence, Alice walks directly into a kaleidoscopic vision of swirling shapes-first an eye, then a clock, heart, club, diamond and spade, all of which seem to melt into one another.
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"Insta Novels", created by advertising agency Mother in NY and developed in partnership with the library, aims to make some literary classics more accessible to every New Yorker and Instagram user.
Stay tuned to NYPL's feed in coming weeks for additional titles including Charlotte Perkins' The Yellow Wallpaper, and Franz Kafka's groundbreaking novella The Metamorphosis.