According to Harley-Davidson, these lightweight urban bikes now make up the bulk of worldwide electric motorcycle sales (including 38 million units in Asia and another 1.8 million in North America and Europe).
These motorcycles will span across three different product spaces and four displacements, including an all-new adventure tourer, called the Harley-Davidson Pan America 1250, a 1250 Custom and smaller 975cc Streetfighter, all of which are slated to launch in 2020.
It's promising to expand that line over the next few years.
Harley-Davidson also plans to open up to 125 new, smaller storefronts in urban locations by 2022 to increase sales of apparel and other products. "The plan centres on bold new product introductions and is largely geared to expanding Harley's appeal in faster-growth global markets", William Blair analyst Sharon Zackfia said.
FILE PHOTO: Harley Davidson motorcycles are displayed for sale at a showroom in London, Britain, June 22 2018.
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Harley-Davidson are planning a new middleweight platform encompassing motorcycles from 500cc to 1250cc and will spawn Harley's first adventure-touring machine.
Harley-Davidson CEO Matt Levatich said little when pressed about President Donald Trump's recent attacks on his company.
While details are sketchy as of now, 2020 is said to be the year when Harley Davidson will start launching its all-new range of motorcycles targeted at younger buyers. He did, however, say that his company needs to "deal with what we have to deal with".
'I would be more inclined to buy it than I would a traditional motorcycle, ' said Ms Kay, 25, adding that she rode a moped in high school and college and thinks the smaller, electric models would be easier to navigate in the city. Harley retains an advantage in that it sells big, expensive cruisers, and these bikes tend to have good profit margins.
'It can fit into your life a lot easier, ' he said of the new all-electric Harley-Davidson models. But they're typically bought by older riders. The company added this will be possible through "a planned strategic alliance with a manufacturer" in the region.
Harley-Davidson has confirmed plans to launch its first electric motorbike next year. Let us know what you think about the Pan America in the comments section below! That will give the company more broad distribution in the largest and fastest-growing motorcycle markets.