This marks the first time McDonald's has ever given away a McGold Card.
Should you win, not only will you receive free McNuggets, McGriddles, McFlurries, and the rest of the McDonald's menu for life, but the victor will also be gifted a 24-karat-gold-plated phone case (for Android or iPhone) with their name etched on it marking their exclusive membership to the McGold Card owners club.
"For millennia, tales of ancient secrets have captivated mankind".
McDonald's is about to offer one lucky person a lifetime of free fast food.
At a ceremony introducing The Gateway Arch in 1965, McDonald's gave out the first McGold Card to the mayor of St. Louis, MO that awarded a lifetime of free McDonald's.
"They're raising the bar".
For the coffee giant's fourth annual sweepstakes, which ended in January, five US winners won the grand prize, worth up to $56,575 each, entitling them to a free beverage or food item of their choice once a day for 30 years.
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Although only "the most luminary" individuals are capable of holding the card, it thankfully does not take much effort to join those ranks.
To qualify, you have to download the mobile app and place an order.
McDonald's says the prize value totals at $52,350. The prize comes in the form of a $1,000 credit on the McDonald's app, $35,400 in cash and $15,600 to offset taxes. To qualify, you have to download the mobile app, and then place and order and pay for it via the app.
"This is going to cost them less than one corporate Christmas party", said Rob Frankel, a Los Angeles-based branding strategy expert.
More than 14,000 branches of McDonald's in the United Kingdom are taking part.
The fast-food giant launched its mobile app in 2015, then added mobile ordering and payment features previous year. "You have a much better chance of winning a state lottery than picking something like this up". Every time you do that, you're entered into the sweepstakes - although you can only earn one entry per day.