The six-seconds ad starts with a volume sign decreasing until it reaches mute - somehow producing an impression to the viewer that the volume of his/her system is automatically decreasing, and then all of a sudden, the nun appears on the screen as part of a horrific jump-scare.
The pre-roll ad, which featured frightening imagery of a nun with bloody teeth, played before some YouTube videos and was seen as distressing by some.
Responding to the warning, Youtube appreciated the help and removed the horror clip stating that the ad tends to violate their privacy concerns and will no longer run as an ad. "I advise you look away and/or turn down the volume if you have anxiety or just straight up hate jump scares, please retweet to save a life". Apparently, the ad violated their content policy for being too shocking. If you dare head to the cinema to watch it.
According to its "violent and shocking content in ads" policy, YouTube strives "to avoid offending or shocking users with websites, or apps that are inappropriate for our ad network".
While the ad may not go entirely against the company's policy, the jump scare element lines up with the "intention of shock or scare", which prompted YouTube to immediately take it down.
Turkey hits back at USA with tariff hikes on key products
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When a young nun at a cloistered abbey in Romania takes her own life, a priest with a haunted past and a novitiate on the threshold of her final vows are sent by the Vatican to investigate. Together, the two of them uncover the order's unholy secret.
A recent ad for "The Nun", the fifth flick in "The Conjuring" series, is not the most saintly.
The film is also set to star Demian Bichir, Jonas Bloquet, Charlotte Hope, Ingrid Bisu and Bonnie Aarons.
Said to include "very little CGI", Corin Hardy and Co. will officially summon The Nun into theaters on September 7th.