Apple's iPhone XS Event: Here's How To Watch And What To Expect

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What can be said with certainty is that the US-based technology giant will announce upgrades for iPhone 2018, iPad Pro 2018, MacBook and Apple Watch.

Last year Apple launched the iPhone 8 and iPhone X to celebrate its 10-year anniversary in producing smartphones, and it will be presenting the next iterations on Wednesday. It would also explain why Apple is seemingly in no rush to upgrade its 4-inch iPhone SE, despite the fact that some users love it. This year may be different. While smartphone market growth has slowed, higher prices have helped Apple keep expanding and it has gained market share.

Apple had 17 per cent of the smartwatch market in the second quarter of 2018 with 4.7 million units shipped, beating out second place Xiaomi Corp.by half a million units and Fitbit Inc.by 2 million, according to data from IDC.

Apple is rumoured to be preparing to unleash three brand new iPhones and perhaps even an Apple Watch. Apple is rumored to have three. It's just a name, so why does everyone care so much about what that 6.1-inch iPhone is going to be called? If that price step up holds true, this likely means the iPhone Xs Max will go for right at $1,100. The logic behind this was that the letter comes before "XS", which are said to be the names of the new OLED iPhones. However, over the past few years, competitors like Samsung and Google have raced ahead of Apple with significant improvements with each iteration.

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As with all things Apple, we'd advise you take all rumours with a pinch of salt because nothing is confirmed until CEO Tim Cook takes to the stage and lets us get a good look at his gadgets. If so, it would be the first major redesign in the watch's three-year lifespan. Previous pricing rumors had pegged the iPhone Xs Max to be about $100 more expensive than the iPhone Xs. We will have to wait and see.

3D Touch can be a great feature when implemented properly, and more so when you can actually identify where it is available. It's also said to boast Apple's new S4 and W3 chipset running alongside 16GB of onboard storage. While the iPhone-maker may like its Lightning ports, it would be nice if we could get a USB Type C port in iPhones now.

'Depending on the price point, the launch of the XC could also see Apple making serious moves in the mobile mid-tier as it hopes to regain ground from more competitively priced rivals'. Retina-display love to be exact.

The Apple event starts at 6pm British time on Wednesday, September 12. Check back here after the keynote for a full event recap and complete list of announcements.

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