Coca-Cola Explores Cannabis Infused Drinks

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Coca-Cola is reportedly in "serious talks" with Aurora Cannabis to develop marijuana-infused drinks.

Coke said in a statement Monday that it is "closely watching" the growth of CBD, a non-psychoactive component in marijuana, as an ingredient in what it called functional wellness beverages.

"The space is evolving quickly", Coca-Cola said. "No decisions have been made at this time", Coke added.

And, according to another BNN Bloomberg report, Diageo PLC, the maker of Guinness beer, is also holding talks with at least three Canadian cannabis producers about a possible deal.

Earlier this year, beer giant Molson Coors Brewing said it would make cannabis-infused drinks with Hydropothecary, while Corona-beer maker Constellation Brands invested $4bn more into pot firm Canopy Growth.

The company is signaling interest in the potential sale of cannabis-infused drinks.

Cannabis drinks use cannabidiol (CBD) as an ingredient for wellness drinks. Coke's would be the first entry into the cannabis market by a major manufacturer of non-alcoholic drinks, notes Reuters.

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The logo of Dow Jones Industrial Average stock market index-listed company Coca-Cola (KO) is seen in Los Angeles, California, U.S. April 4, 2016.

"Aurora has expressed specific interest in the infused beverage space, and we intend to enter that market", a statement read. It should be noted that Coca-Cola shares have risen since the news was announced.

While CBD does not have the same psychoactive effect that THC does, it has been touted by some as having therapeutic effects, such as pain relief.

Coca-Cola is considering developing a range of marijuana-infused beverages to help ease physical problems such as inflammation, pain and cramps.

While marijuana remains illegal at the national level in the USA, there is growing acceptance of the use of CBD derived from marijuana to treat illnesses ranging from chronic pain to anxiety and epilepsy.

There is no guarantee that talks between the companies will be successful or that a commercial agreement would be made public, BNN Bloomberg reported.

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