First was the exclusive delivery experience event that saw hundreds of Model 3s being driven away by their owners.
In Q2, Tesla surprised the market and hit its target of producing 5,000 Model 3 sedans weekly, just as Musk had promised investors at the release of the company's Q1 financial results. According to the publication, Tesla will continue to offer delivery to some customers in and near Los Angeles throughout the week, though the publication did not say whether the delivery service will be offered elsewhere or whether it will be free.
"If you have a Model 3 and you'd like it delivered, we can probably get it done for you by the end of this week".
Another initiative was Tesla Direct, a home delivery service that was also a huge success.
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Malea Emma has several videos posted on her website, including performances of Aretha Franklin's "Think" and Radiohead's "Creep". In July, the Los Angeles native was in a Hollywood Bowl production of Annie as Molly, the protagonist's best friend.
Pomp added that the delivery service is available on a "first come, first serve basis". Earlier this month, Musk acknowledged that the company was facing more logistical problems now than production delays.
A parking lot full of Model 3's await delivery near Richmond, California. The community mobilized itself immediately, and by Saturday, Tesla's delivery centers had volunteers who were ready to help new owners with the features and functions of their electric cars.
In any case, this means Tesla is indeed in delivery-logistics-hell.
Tesla delivered 18 449 Model 3s in the second quarter, according to the shareholder letter, and said in July that 11 166 were in transit to customers. Tesla also fired more than 3 000 employees in June and has lost several high-level executives recently, including a new chief accountant, who departed after only a month.
The Model 3 is key to Tesla increasing its profitability and Tesla's share price is down almost 30 percent since early August.