Former NFL star Colin Kaepernick fronts Nike 'Just Do It' advertising campaign

Adjust Comment Print

Nike is deploying Colin Kaepernick as one of the faces of its 30th anniversary "Just Do It" ad campaign.

The reasoning behind the alleged collusion, as you likely know, was Kaepernick's decision to first sit and then later, kneel (a decision he came to after talking with a former Army Green Beret) during the national anthem on game days as a protest against systemic racism and police brutality.

The protests during the national anthem, soon embraced by other players, raised the ire of some NFL fans, Republican politicians and President Donald Trump.

"Believe in something, even if it means sacrificing everything".

Gino Fisanotti, Nike's vice-president of brand for North America, told ESPN: "He has leveraged the power of sport to help move the world forward".

The NFL this season has adopted a rule requiring all players to stand during the anthem, although it gave them the option of staying off the field until the ceremony was over.

Federer in daytime action on U.S. Open day four
And one for the younger set: 20-year-old Frances Tiafoe of the USA takes on 19-year-old Alex de Minaur of Australia. Federer broke the Japanese left-hander in the opening game of the one-sided encounter and never looked back.

ESPN reported Nike's decision to use Kaepernick as part of the ad campaign. The quarterback has been a free agent since he opted out of his contract with the San Francisco 49ers after the 2016 season and, so far, no other team has extended him an offer.

The president has repeated those criticisms frequently over the past year, even suggesting at one stage that protesting players "shouldn't be in the country".

Reactions to the ad began to pour in Monday afternoon from other National Football League players and figures like Jemele Hill, who found herself at the center of a similar frenzy thanks to Trump's infantile behavior.

Nike is the NFL's official uniform sponsor.

Today, Nike unveiled its new black-and-white ad featuring Kaepernick.