Kaepernick was the first to kneel during the national anthem before NFL games to protest racial inequality and police brutality.
That twist follows a trading session when stock in Nike took a significant hit, shedding $2.60 (or more than 3%) to close at $79.60 after Sunday's revelation that the company has partnered with Kaepernick.
If Nike's move pays off or not, Kaepernick will be bringing in a good amount of dough without strapping those pads on.
He hasn't played in the NFL since the end of the 2016 season and is suing the league, saying owners conspired to keep him out of the game because of his protests of social injustice.
Former San Francisco quarterback Colin Kaepernick appears as a face of Nike Inc advertisement marking the 30th anniversary of its "Just Do It" slogan in this image released by Nike in Beaverton, Oregon, U.S., September 4, 2018. An independent arbitrator ruled last month that his collusion grievance could proceed to trial.
The 30-year-old quarterback has not played in the National Football League since he opted out of his deal with the 49ers at the end of the 2016 season, despite solid statistical performance on the field and an appearance in Super Bowl XLVII.
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Washington said it wanted UNRWA to reform and believed other countries should increase the amounts they contributed to the agency. Senator John McCain, after arriving on a military airplane at Joint Base Andrews in Md., Aug. 30, 2018.
The controversial quarterback is featured in an ad posted to social media with the quote, "Believe in something".
NikeBoycott began trending on Twitter, and a highly-shared "moment" displayed people destroying their Nike gear in protest of the company's decision. And the NFL is perhaps the most controversy-averse of all the major leagues.
Nike has shown a willingness to use its athletes, albeit it in a time before social media and for a different reason.
Main Street Pilot CEO Col. Brian Searcy (Ret.) told Fox Business' Charles Payne that Nike's decision to use Kaepernick is just causing more divisiveness in the country.
Williams is the focal point of a Nike campaign that coincides with her U.S. Open appearance and it's one that celebrates her journey as a woman of color in a predominantly white sport and as a new mother. "Bad choice your company made!"