It is thought that Samsung might first reveal its foldable smartphone at the Samsung Developer Conference in November in San Francisco.
Koh said that this change in strategy for its mid-range devices like the Galaxy A series is also meant to make its devices appeal more to millennials.
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While we still don't have any word on the full-scale launch or the pricing of the device, we at least now know that such a device exists.
If Samsung shows off its foldable phone this year, it may encourage some potential iPhone buyers to hold off. He also hinted that the "unfolded" mode will provide benefits that go beyond having a tablet-sized screen, but didn't elaborate on what these benefits might be. However, it will still come down to whether consumers can afford it and if they think it's worth the price. He added that that development of the device has "nearly concluded", although warned that the process is "complicated".
You can use most of the uses ... on foldable status.
'Every device, every feature, every innovation should have a meaningful message to our end customer, ' Koh told CNBC. Will mid-range devices become more expensive? Samsung has seen the sales of its premium phones drop in recent months, and faced increased competition from Chinese smartphone manufacturers, such as Huawei and Xiaomi. Overall Samsung is looking for the use-case which says "wow, this is the reason Samsung made it", simplified Koh. It's widely assumed that they will be using a foldable display, rather than rehashing existing "foldable" phones that have flopped. But has never released a phone that completely folds, or a screen that people can bend themselves.