Dolce & Gabbana slammed for launching racist campaign; show cancelled in Shanghai

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Crouching Tiger star Zhang Ziyi is boycotting Dolce & Gabbana following its recent scandal.

The ads - released earlier this week to drum up interest in a Shanghai fashion show the Italian brand later cancelled - featured a Chinese woman struggling to eat spaghetti and pizza with chopsticks, sparking criticism from consumers.

Hours later Dolce & Gabbana explained that Gabbana's account had been hacked and apologized for the "unauthorized posts, comments and direct messages". In an official statement, Dolce & Gabbana said, "Our dream was to bring to Shanghai a tribute event dedicated to China which tells our history and vision".

TOP Italian Fashion House Dolce & Gabbana was forced to cancel a planned show after a race row involving its lead designer.

She also posted the following image, which translates to "you dropped your shit, I'm returning it to you", according to Shanghaiist. Dolce & Gabbana have already removed the videos from their Chinese social media channels, but not Instagram.

Alina Ma, associate director of research at market insights firm Mintel, said the ad left Chinese consumers confused and appeared to show the company did not understand them. Just like Apple and The Gap after controversies in the past, it has been quick to apologise, with Gabbana contending in his post "I love China and the Chinese culture". It came under fire on social media a year ago for another series of ads showing the grungy side of Chinese life.

It's been a week for Dolce & Gabbana.

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The report also said these more powerful, longer-lasting weather disasters are triggered, at least in part, by global warming . Lindsay Walters, a spokesman for the White House , said the new report was "largely based on the most extreme scenario".

Nearly all major Chinese e-commerce sites, including Alibaba Group Holding Ltd.'s Tmall and JD.com Inc., have suspended the sale of D&G products in China. Now the founders are apologizing if people misunderstood the way they expressed themselves. The two companies did not respond to requests for comment.

In one video, the male narrator asks the woman if a cannoli "is too huge for you?"

But there was an increased chance such controversies could affect sales as buyers became more discerning about brands, some analysts said.

Tranova claims she has since been blocked by Gabbana and that all her Instagram posts regarding the exchange have been removed by the social media platform.

"If you are a brand.in China and competing with local and other global brands, if you show you don't know China, you are not going to appeal to them", she said.

But what this backlash shows is that these stereotypes are dated, and it's time for brands to come up with new ways to engage markets because if they don't, the consequences can be disastrous. Weibo users accused the brand for depicting Chinese in a derogatory manner and trivialising their culture. "What happened today was very unfortunate not only for us but also for all the people who worked day and night to bring this event to life".

To make matters worse, a user on Instagram named michaelatranova had a conversation, apparently with Stefano Gabanna himself, who used highly inappropriate language and imagery to describe China.

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