It will be available at 59 Burger King restaurants in the St. Louis area, the Times reported, and "the company had plans to quickly expand it to every branch in the country if everything in St. Louis goes smoothly".
One of the nation's largest fast food chains is teaming up with a Silicon Valley start-up to pump out meatless versions of its iconic burger.
The Impossible Whopper comes at an extra cost - about a dollar more than the beef patty Whopper.
Even "diehard meat eaters" can't believe this burger doesn't actually contain any meat.
What will it taste like: According to Burger King's chief marketing officer Fernando Machado, it's hard to tell the difference between The Impossible Burger and the regular meat Whopper, Reuters reported.
Vegetarian burgers are offered at Carl's Jr. and White Castle restaurants, but adding the option to all BK restaurants would make the plant-based burger option much more widely available. For starters, the veg version will cost almost a dollar more than the original Whopper, a significant increase in the price-sensitive fast-food market. McDonald's has more than triple the sales of Burger King in the United States, according to a QSR magazine chart based on 2016 sales.
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Yet Burger King does have one advantage as the chain introduces the Impossible Burger: The patty will be based on Impossible's 2.0 formulation, which the company announced this year, according to CNET.
"What [customers] don't want to give up on is flavor", Finazzo said.
Meet the Impossible Whopper. The unique ingredient means that the patty tastes just like meat, but isn't meat at all.
Impossible Foods was founded in 2011 by Pat Brown, a former Stanford University professor.
"Burger King represents a different scale", Impossible Foods COO and CFO David Lee told CNN.
Impossible products are served at almost 6,000 U.S. restaurants right now, but the Burger King partnership is a "milestone" for the company, said Impossible Foods COO and CFO David Lee. Fast food giants rely on their products to taste delicious (so delicious people forget how unhealthy they are) so when fast food chose to go vegan, you know plant-based proteins, at least in the flavor department, have come a very, very long way.