In these newly-created positions, the two men will be a part of creative development, overseeing it across WWE's platforms. "The creation of these roles further establishes WWE's ability to continuously reinvent its global brand while providing two distinct creative processes for its flagship shows".
According to sources, the plan is for both Heyman and Bischoff to slowly assimilate into their new roles before being given full control to oversee the creative development of their shows.
Heyman and Bischoff should be familiar names for anyone who follows wrestling and WWE's brand of sports entertainment.
SI first reported the news.
WWE made a big announcement today when it was revealed that Paul Heyman will be the Executive Director of Monday Night Raw, and Eric Bischoff will be the Executive Director of SmackDown Live. The current "wild card rule" is also reportedly a way for US and Fox to have the company's top stars like Roman Reigns and Kofi Kingston on both shows.
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It has been clear that WWE needs to make changes creatively and McMahon has now brought back several familiar faces to surround himself with Bruce Prichard being brought in several months ago and now Heyman and Bischoff being installed as creative directors that report to him.
Heyman, who also serves as the advocate and mouthpiece for Brock Lesnar, is the former President of ECW. But Heyman's greatest success as a promoter came as the president of ECW from 1993 to 2001, when the revolutionary mom-and-pop promotion served as both a rival and quiet partner to WWE during the Attitude Era.
Bischoff is a valuable addition for WWE.
While best known for his on-air persona, Heyman is credited for developing many current and former WWE Superstars as part of its creative team. All Elite Wrestling launched with a couple of wildly successful pay-per-view shows and has a TV deal with Turner that will materialize with a weekly TV show on TNT in October.