Amazon Prime Day: Avoid these deals and items, experts say

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Skeptics of Amazon Prime Day can place bets on whether the site will experience an outage on this year's sale, which will run July 15 and 16. This year, the company has announced a two-day promotional event, the longest Prime Day sale so far.

Whether you are looking for some new tools for your next DIY project, a new 4K TV, gadgets or furniture there will be deals to check out.

Amazon hasn't completely stepped away from physical sales, though, and is planning on using Prime Day to offer discounts on the series that aren't a part of Prime Video.

Amazon's Prime Day is back - and so is the temptation to shop and overspend on stuff you don't really need. You can get two for $49.98, just in case you want one for each hand.

The volume of deals may be overwhelming, so experts advise consumers to not act on impulse and wait for that good deal to make sure you're saving the money you want. And oh, how many categories there are, from clothes to garden supplies to electronics, you can find Prime Day deals on just about anything you can think of. Or you can sign up for the month-to-month subscription (and cancel it after Prime Day). The sales last 48 hours, ending July 17th at 2:59 AM Eastern.

To build excitement, Amazon is now offering general and daily deals to increase customer engagement.

Amazon's Prime Day is about more than incremental gross merchandise value (GMV) and revenue, according to analyst John Blackledge at Cowen.

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The tickets cannot be sold but can be donated so they benefit local cricket communities free of charge. The match will be starting soon and television screens around the globe will start coming on shortly.

Over at Target, its Deal Days will coincide with Prime Day, with discounts on "rarely-on-sale" home, apparel and recreation products, with the usual same-day delivery and pickup options and 5% off for REDcard members.

Not only will a wishlist help you prioritize your shopping on the big day, but it can also alert you of deals as they go live. Amazon represented a whopping 49.1% of US retail sales in 2018, per eMarketer.

A 2019 model television may be on sale but consider choosing a television set from 2018 in order to score a great deal, Wirecutter's analysts advised. Without a Prime membership you won't be able to take advantage of the deals at all. If you're not one, you can sign up.

We'll add more coupon codes as we discover them.

Not all is happy land for Prime Day, however.

You'll end up purchasing things you don't need, just because it looked like a good deal. Skip it on Prime Day.